Cookie Policy

Effective Date: May 19, 2025

This Cookie Policy explains how AuthenticIndianStore.com (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website (the “Site”). We use these technologies to provide site functionality, improve your experience, analyze site usage, and support our marketing efforts, in compliance with applicable privacy laws including the EU General Data Protection Regulation (GDPR), UK GDPR, and the California Consumer Privacy Act (CCPA).

By using our Site (and, where required by law, by consenting via our cookie banner), you agree to the use of cookies as described in this policy. We may update this Cookie Policy from time to time; the latest version will be indicated by the “Effective Date” above and posted on our Site. We encourage you to review this Policy periodically.

What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. These files help the website function, enhance user experience, and provide information to the site owners about how the site is being used.

We also use similar tracking technologies like web beacons, pixels, and tags that help us track specific user activities (like viewing a page or clicking a link) to better understand site performance and user engagement.

Types of Cookies We Use

Strictly Necessary Cookies

These are essential for the Site to function properly. They enable core functionality such as secure login, shopping cart, and checkout. These cookies are always active and do not store any personally identifiable information.

Functional Cookies

These cookies remember your preferences and settings to improve your experience. For example, they may remember your selected region or language and items in your cart. They can also be used to remember your cookie preferences.

Analytics & Performance Cookies

We use these to understand how visitors interact with our Site. For example, we use Google Analytics to track visitor behavior like which pages are visited, how long users stay, and how they navigate. This helps us improve site functionality and content.

These cookies may include:

• Google Analytics cookies (e.g., _ga, _gid)
• Hotjar cookies for heatmaps, session replays, and behavior insights

These cookies may persist for months or years unless deleted, and they are only used with your consent in applicable regions.

Advertising & Targeting Cookies

These cookies are used to show you more relevant ads and track the effectiveness of our campaigns. They can also be used to build a profile of your interests.

We use:

• Facebook Pixel to understand how users interact with our ads and to retarget visitors across Meta platforms (Facebook and Instagram)
• Mailchimp for email marketing and tracking newsletter engagement

In the future, we may use other platforms like Google Ads or similar tools for behavioral advertising.

Third-Party Tools We Use

Google Analytics

Tracks visitor usage data to help us understand how the Site is used. We have enabled IP anonymization for users in the EU.

Hotjar

Provides session recordings, heatmaps, and behavior analytics. All data is anonymized.

Facebook Pixel

Helps us track ad performance and retarget visitors with personalized ads on Facebook/Instagram.

Mailchimp

Tracks engagement with our email newsletters and visitor behavior on-site after clicks.

These providers may store or process data on servers located outside your country, including the United States.

Your Choices & Cookie Management

Cookie Consent (EU/UK GDPR)

Visitors from the EU or UK will be shown a cookie consent banner on their first visit. You can accept or decline non-essential cookies and change your preferences at any time by accessing your cookie settings on the Site.

CCPA (California Residents)

We do not sell your data in exchange for money, but sharing information with third-party advertisers may be considered a “sale” under California law. You can opt out by clicking the “Do Not Sell My Personal Information” link in the Site footer or adjusting your cookie preferences.

We also honor Global Privacy Control (GPC) signals in browsers that support it.

Browser Controls

You can manage your cookie settings directly in your browser:

• Block or delete cookies
• Notify before a cookie is set
• Enable “Do Not Track” (note: not all websites respond to this signal)

Be aware that blocking cookies may affect the functionality of the Site, including login or cart features.

Opt-Out Tools

You can opt out of targeted advertising from participating networks via:

• Network Advertising Initiative
• Digital Advertising Alliance
• Your Online Choices (EU)

To opt out of specific tools:

• Google Analytics: https://tools.google.com/dlpage/gaoptout
• Hotjar: https://www.hotjar.com/legal/compliance/opt-out

Policy Updates

We may update this Cookie Policy periodically. Any changes will be posted on this page with a new “Effective Date.” Your continued use of the Site indicates your acceptance of the updated terms.

Contact Us

If you have questions or concerns about this Cookie Policy, please email us at [email protected].